I’ve had a bunch of questions roll in about the Business Bailout Workshop and I wanted to make this post to cover the questions that have been coming up over and over.

When Can I Sign Up?

Registration will open tomorrow – Tuesday, July 14th at 1:00PM Central Time.

How Many Slots Will Be Available?

I’m making this available to as many people as I can, but since there is a lot of one on one work involved with each participant, I have to limit enrollment to 50. After the 50, I’ll start a waiting list in case anyone drops out, but the only way to guarantee a spot is to be on of the first 50.

My guess is that we’ll sell out quickly since this offer will be sent out to 2,691 people.

Want is the investment going to be?

I’m not ready to let the cat out of the bag on this one yet, but you’re going to be pleasantly surprised. I’ve made it as much of a no brainer as possible.

Tomorrow, you’ll want to be at www.BusinessBailoutWorkshop.com at 1:00PM Central Time. (the enrollment form will be turned on then)

That’s 2:00PM ET
12:00PM MT
11:00AM PT

I hope that covers your biggest questions. If not, just post in the comments and let me know. I’ll keep checking back every so often, but now I need to get back to making sure the members area is good to go for tomorrow.

Peace out,

Gary

All about creating the Ultimate Business (video runs about 11 minutes)

Let me know what you think by posting a comment

Have a great day.

It’s time to pull your head out of the sand and stop pretending that everything is going to be just fine if you can hold out just a bit longer.

I hate to be the bearer of bad news, but nobody is coming to save you.  Not the government.  Not the economy.  Not some rich uncle you never knew you had.

Anybody who sits in an empty store day after day waiting for salvation to walk through the door and does nothing about it deserves to go out of business.

Sorry to be so blunt, but that’s the truth.

So let’s get started with something you can do to get your business going again.

One question I get asked a lot is, “What should I do?  How do I know where to start?”

There are a lot of ways to make decisions about what to do.  For example, you may have an idea for a promotion that will take less than an hour to complete from start to finish.  You may want to try that.  You may have an idea for an extremely profitable promotion if it works, but it will take a lot of work to do it.   You could give that one a try as well.

The truth is that it often doesn’t really matter as long as you do something.

My mentor, Dan Kennedy, has drilled this into my head – “Do something, Be somewhere.”  He doesn’t say do everything, be everywhere.

Pick something and get going on it.

Also, you need to sell what your customers want.  It’s required.  If there are things about your products or services that people don’t like, then fix them!  If your customer service isn’t up to par, then fix it.  If there’s a feature that people have been asking for, add it.

Got it? Good.

Also, as painful as it may be to do this, you need to understand that what your potential clients are looking for is an easy button. They want a miracle.  They want you to save them.   (That’s basically how I position my consulting services – “Hi my name is Gary, I’m here to save your business.” :0)

Get my FREE Report – the Business Bailout Plan and learn how to save a struggling business in as little at 7 days.

1) Raise Your Prices

For a lot of business owners, this advice is counterintuitive. They see a lot of their competitors lowering prices, so they do the same thing. All this does is help you go out of business quicker. The reality for a lot of business owners is that there are less people out their buying whatever product or service your business offers. If you lower your prices, you’ll find that you’re making less money on the people you do get in the door. Lowering prices and going for more volume is rarely a smart strategy, and it’s especially deadly for a small business owner. So try this instead.

Raise your prices.

That’s right, charge more. I recommend adding more value to whatever it is you offer as well. Give a bolder guarantee. Improve your customer service. Since you have less people buying for you, the smart way to make up for it is simply to make the transaction value of each customer higher.

2) Contact Previous Customers

Here’s a simple strategy that can bring in a lot of money to your business quickly (as a consultant, this is my favorite one to use when a business retains my services). If you’ve built up any kind of past customer/client list at all, then this is a no brainer. Send them an offer in the mail (mail works better than email) giving them an offer they can’t refuse.

If you are in a business that does business with a person only once, then hit up that past customer list for referrals. But in this kind of economic environment it would behoove you to get all you can out of all you got.

3) Get out and sell something

So many business owners are afraid to sell something. They want to sit back and take the trickle of people that somehow manage to find their business and give them money. Well, that may work okay in an economic upswing, but when there are fewer customers in the marketplace, not so much.

So get out and sell something.

Do something. Be somewhere.

Move Fast!

If you want to save a failing business, then do something about it. Don’t just sit there and moan about it. Want some help? Get my totally FREE report, the Business Bailout Plan at BusinessBailoutPlan.com

If you have a business that is struggling, you’ll be happy to know that in most cases (especially with small businesses that are nimble and can react quickly), a fast business turnaround is absolutely possible.

However, keep in mind there’s no magic voodoo chant that will suddenly make your business successful again.   There is going to be a little, *gasp*, work involved.

While I realize I probably just lost 75% of my readers with that last paragraph, if you’re still here, you’ve actually got a shot.  The rest of ‘em will be out of business shortly.

If you want a quick business turnaround, here’s what you need to do.

First, you need to take inventory of everything you have to work with.  In my Business Bailout Workshopvwe call this a W.I.G. Assessment.  (What I Got Assessment).

This is where you take inventory of everything you have to work with.

Most business owners will start out by saying they have X employees, X square feet of space, X number of websites and so on.  And that’s a great start.    Those can all be used.

However, the W.I.G. Assessment goes beyond that.  We also consider every list, every person you know, every relationship you have established as an asset we can potentially leverage.

For example, it’s about 8 times easier (and cheaper) to sell to someone who has already done business with you again than it is to go out and sell to someone who has no idea who you are yet most business owners spend the bulk of their advertising and marketing dollars trying to get those new people in the door and neglect the people they already have.

So that’s one great place to start.  Go out and make offers to your existing customers.  You can do that, right?

Another big opportunity most business owners miss out on is price.  I was guilty of this when I first got started as well, so I know exactly how this thinking goes, and it took me a while to wrap my head around  the idea that it was stupid to try to be the cheapest vendor in a marketplace (in my case, it was sunglasses).

Here’s a simple way to get more money.  Raise your prices.  If your business has less people coming to it than before, then you need to make each of those people more valuable.  Most business owners do the opposite and lower prices, and they accelerate the speed at which they get to show up at bankruptcy court.

Of course, you want to provide more value with your price raising.  What about those people who care only about getting the cheapest price?  To hell with ‘em.  Only about 10% of people actually make buying decisions solely on price.  And for some, it’s not a consideration at all (those are the people you want).

I hope these quick tips have given you some ideas on what to do next to get your business turned around fast.  The next step is to read my free whitepaper, The Business Bailout Plan available at BusinessBailoutPlan.com.  It’ll give you a few specific strategies you can implement right now to get your business on track again.